New brand campaign reaching 5.5 million drinkers

We’re all sprinting. Through deadlines. Through dinners. Through life. Through work. We double-speed podcasts, skip intros, skim texts. Even joy feels rushed. Sapporo’s new brand campaign, So Pour A Sapporo isn’t just a brand line, it’s an invitation to stop and appreciate craft, and connection from a brand born from a simpler time, steeped in Japanese culture and heritage.