Since 1876, Sapporo Premium has been
the first beer brewed by the people of Japan,
the brand that paved the way for all beers in the nation.

REFINED BY REBELLION

The storied history of The
First Beer of Japan.

Discover Our story

Perfectly Balanced

A masterpiece of the Brewer's art.

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The inyo is the Japanese equivalent to the Chinese yin-yang symbol, symbolising the dual energies of the universe. Here’s our version of the same thing.⁠

#beer #beerlover #japan #nightout #japanesebeer⁠
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Bartenders take note: if the place is looking empty just put two of these on the bar and wait.⁠

#beer #happyhour #bar #nightout #japanesebeer #fridaynight⁠
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There are two types of great bars in the world. There’s the type that has Sapporo on tap, and there’s the type that has Sapporo on three taps.⁠

#beer #japanesenbeer #brisbane #bartenderlife #Sapporo #SapporoPremiumBeer⁠
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The best nine words ever:⁠

“Here you go mate, this one’s on the house.”⁠

#beer #beerlover #bar #nightout #happyhour
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Go on, treat yourself. Beverage jealousy is a terrible scourge.⁠

#foodie #japanesebeer #brisbanefood #beer #bar⁠
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WIN a midnight dining experience at Bar Wa Izakaya, Hobart. ⁠

Midnight Ramen is back at @barwaizakaya this winter solstice. For Bar Wa’s 7th birthday, we’re giving 7 chances for 2 people to taste dark deliciousness at midnight. ⁠

Warm your soul with a Sapporo Black-braised wagyu spicy ramen, paired with Sapporo Black on tap. ⁠

To enter, follow @sapporoaus, follow @barwaizakaya, and tag the person you’d take. More tags = more entries. ⁠

Winners must be able to dine 11pm - 1am June 21st or 22nd. T&Cs in bio. ⁠

#darkbeer #darknight #midnightramen #sapporoblack
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Win a Trip to Hobart to delve into the darkness.⁠
Get lost in the delights of Dark Mofo`s Winter Feast, dark beer, and midnight ramen at Hobart’s favourite Izakaya Bar Wa. ⁠
Prize provides two people with flights from any capital city, two nights` accommodation at @MACq01, midnight ramen and Sapporo Black beer at @barwaizakaya, entry to Mona, and dinner at Winter Feast. ⁠

To enter, follow @sapporoaus & @barwaizakaya and comment below the friend you’d make the trip with.

Winner must be free to travel June 21st – 23rd. ⁠

Winner drawn 4th June at 12pm. T&Cs in bio⁠

#sapporo #darklager #winterfeast #hobart ⁠
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It`s Golden Week, where Japan becomes the Land of the Long Weekend with four national holidays falling in 7 days.⁠

Here in Australia, every week has seven great opportunities to celebrate all of Japan’s finest exports.⁠
Kick off your own Golden Week with a tall Sapporo now.⁠

#sapporopremiumbeer⁠

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Take this as a sign. Today would be a great day to enjoy a delicious, refreshing Sapporo. ⁠

#beer #beerlover #bar #japanesebeer #japan #goodtimes
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