Refined by Rebellion
The Sapporo Story
Japan 1865
How far would you go in search of adventure? For Seibei Nakagawa, a young man living in semi-feudal Japan, the answer was halfway across the world. Under the laws of the time, Japan’s citizenry were prevented from leaving their country upon threat of execution. But Seibei was determined not to let that deter him.
Germany 1873
Stowing away on a merchant ship, Seibei arrived in Europe. After many years, he was to have a chance encounter in a German Tavern with a Japanese Student, Aoki Shuzo. Impressed by Sebei’s passion, Aoki helped Seibei secure an apprenticeship at the Berlin Beer Brewing Company. Driven by dedication to his new craft, Seibei would go on to graduate as a certified Brewmaster.
Japan 1875
With his certification in hand, Seibei returned to Japan after 10 long years abroad, only to discover that the government was planning to open a beer business. He was chosen as the Chief Technical Officer of the planned Sapporo brewery, tasked with leading the development of the brewery through trial and error.
Sapporo 1876
Incredibly, the Sapporo brewery was built in less than two years, with brewing commencing in 1876. Sapporo, the First Beer of Japan, had arrived: a beer founded by passion, persistence and brewing excellence.
Today
From Japanese beginnings, to worldwide enjoyment, Sapporo is enjoyed across the globe.
Sapporo is one of the fastest growing beers in AustraliaSource: Ciranca to 5/1/24